On Wednesday, 27th of September, the Magenta Night 2017 took place in the breath-taking scenery of the MAK in Vienna. Highlight: the Telekom Fashion Fusion runway show!

For this year’s Magenta Night, the location could not have been more beautiful and paradoxically adequate: the MAK in Vienna, which was modeled after the South Kensington Museum, today Victoria & Albert Museum, London. Although known and admired for its renaissance architecture, the museum is one of the venues within this year’s Vienna Biennale program. Even more adequately, the theme for 2017 is “Robots.Work.Our Future” and multiple exhibitions around that topic are being held at the museum.

What better way to integrate fashion into the mix? The Magenta Night started off with a small press conference lead by the panel speakers: Antje Hundhausen, VP 3D Brand Experience at Deutsche Telekom and founder of Fashion Fusion, Antonio Angelo Gatti Balsarri, shareholder and director of lemonblood group, Danit Peleg, fashion designer from Tel Aviv focusing on 3D printing and Julia Körner, award-winning designer specialized in additive manufacturing and robotic technology. What followed was an interesting talk by the four speakers, presented by Corinna Milborn, anchor and chief of information at Puls4.