Heatable
Capsule
Collection
1.0
A smart alliance against the cold
In an exclusive partnership, Deutsche Telekom, AlphaTauri and Schoeller are launching the Heatable Capsule Collection. Targeting the lifestyle and technology-oriented consumer segment, the so-called “urban explorer”, the collection kicks off with a jacket and gilet for men and women.
The apparel is cross-seasonal, suitable for all cooler types of weather, and practical when travelling, hiking or for other sports. The Heatable Capsule Collection was created as part of Deutsche Telekom’s Fashion Fusion Programme. It will be available in limited edition from December 7, 2020 online at AlphaTauri and in AlphaTauri stores in Austria. From January 20, 2021, the Capsule will also be available in selected telecom stores and selective retail stores such as BSTN (Munich), Overkill (Berlin & Cologne), Allike (Hamburg), Engelhorn (Mannheim), Breuninger (Stuttgart, Leipzig).
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